Attracting Gen Z - the next wave of water workers

Meet Tom Bowman, 23, who is passionate about addressing the challenge of attracting a younger generation of water workers into the sector.
Tom is an embedded test engineer at Metasphere, a technology business specialising in remote network monitoring and control. He is also the recent winner of a prestigious Rising Star award from the Institution of Engineering & Technology.
Bowman’s own success story is inspiring. With over 12 patents filed in just three years, he exemplifies the exciting career paths in the water industry. He’s also a dedicated mentor and STEM ambassador, demonstrating his commitment to nurturing young professionals.
In conversation with Make Water Famous, he shares his experiences as a young professional in water, and why he thinks it is a career everyone should consider.
Why don't people want to work in water?
The statistics are concerning - currently, workers under 24 make up only 8% of the UK water sector, while over 20% of the skilled workforce is set to retire within the next decade.
“The water sector is often perceived as traditional or even old-fashioned,” says Bowman. “This couldn’t be further from the truth, but we need to change that narrative and showcase the exciting advancements happening in areas like water treatment, nature-based water management, and advanced digital monitoring.”
"Gen Z are driven by a desire to make a positive impact. The water industry should be a natural fit given its crucial role in public health, environmental sustainability and climate resilience.”
Tom emphasises the importance of companies highlighting clear career pathways, from entry-level positions to leadership roles and showcasing the diverse specialisations available, such as environmental engineering and data analysis.
What can be done to attract new talent?
Bowman suggests the water industry could take a more proactive approach to engaging young people. Having started his career as an apprentice at BT, Tom believes there is greater scope for engagement with people while they are still in education.
“Other sectors, such as telecoms, engage with schools and universities and offer scholarships, internships, and mentorship programmes,” he explains. “The water sector needs to invest more in this area by partnering with educational facilities and providing more hands-on experiences for younger people.”
He believes Gen Z is driven by a desire to make a positive impact. “The water industry should be a natural fit, given its crucial role in public health, environmental sustainability, and climate resilience.”
However, to showcase these positives, Tom stresses the importance of better communicating the water sector’s impact by showcasing the real-world benefits of working in water - from ensuring access to clean water for everyone, to protecting our ecosystems.
The water sector is complex, encompassing everything from engineering to environmental science, technology, and more. Experienced professionals hold a wealth of knowledge, from technical expertise to industry best practices – which is why mentorship provides a structured way to transfer this knowledge to newer generations, ensuring crucial skills are passed down and built upon, says Tom.
“Pairing experienced professionals with new hires accelerates development and creates a valuable knowledge-sharing culture,” he explains.
He also highlights the importance of internships, tailored graduate programs with competitive compensation, and inclusive workplaces that support diversity, including individuals with special educational needs and disabilities (SEND).
Be part of the wave!
Tom says that by embracing innovation, investing in training and development, and creating a supportive and inclusive environment, the water sector can attract a new wave of talented professionals passionate about making a difference. The future of our water resources depends on it.
Do you fancy a career in water? Check out Josh's Water Jobs a platform that lists the wealth of water career opportunities available worldwide, including (but not limited to) water policy, governance, law, economics, management, finance, advocacy, science, communications and more.
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